My graduation project started from a frustration I experienced in branding: once a visual identity is handed over, it often starts to fall apart. Colours are changed, proportions are ignored, and the system loses its coherence because too much is left open. I began looking for a way to prevent that, first through code as a technical solution, but gradually the project developed into something larger. It became less about form-making and more about how identities can be built as systems of rules that continue to function, grow, and adapt after delivery. Through an interactive tool, I now explore how a visual identity can stay coherent, evolve through use, or break depending on how its rules are designed.